[Marketing] 04. Empathy Map: Potential Interview Questions

As a marketer, you will want to cater your interview questions to the product/service
you will be marketing.
If you have chosen to market Enterprise you’ll want to use questions
like the ones outlined in this blog post
by Hubspot: 20 Questions to Ask When Creating Buyer Personas

If you’ve chosen to market the Digital Marketing Nanodegree
we’ve provided a list of potential questions below:

Personal Background

1.  Describe your personal demographics.
Are they married?

What's their annual household income?

Where do they live?

How old are they?

Do they have children?

2.  Describe your educational background.
What level of education did they complete?

Which schools did they attend?

What did they study?
Get specific here. "Boston University" is better than "liberal arts college."

3. What is your job role? Your title?

4. How long have you had this role and title?

Hobbies

1. What do you like to do in your free time?

2. What are you interested in?

Challenges/Barriers

1. What are your biggest challenges professionally/personally?

2. Is price or time a concern for the goals you want to achieve?

3. What setbacks prevent you from achieving your goals?

    Do you feel like you don’t have enough information?

    Are you not sure where to start?

    Have you started researching at all?

Goals

1. What are your professional/personal goals?

   How is your work/life balance?

2. Where do you see yourself in the next five years?

    A new role in the same industry?

    A completely new role in an entirely different industry?

3. How have your goals changed in the past 3 years?