[Google Analytics Advanced] Assessment L2 - Questions and Answers

1. If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up?

 Advanced filters
 Cross-domain tracking
 Event tracking
 Custom Dimensions

2. Filters may be applied retroactively to any data that has been processed

 True
 False

3. If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

 Filter 1: include U.S. > Filter 2: include Canada
 Filter 1: include Canada > Filter 2: include U.S.
 Filter 1: include U.S. and Canada
 Filter 1: exclude Europe and Asia

4. If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?

 Custom Filter
 Custom Dimension
 Custom Metric
 Event Tracking

5. You should only pair metrics with dimensions if they are both in the same scope.

 True
 False

6. If you wanted to create a Custom Dimension to analyze user behavior by membership status (such as their rewards level), what scope would you apply?

 Hit
 Product
 Session
 User

7. Custom Dimensions can be used in which of the following reports?

(select all answers that apply)

 As primary dimensions in Standard reports
 As secondary dimensions in Standard reports
 As primary dimensions in Custom Reports
 As custom metrics in Custom Reports

8. You can apply a Custom Dimension to data you collected before you created the dimension and made it active.

 True
 False

9. If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up?

 Custom Filter
 Custom Dimension
 Custom Metric
 Custom Alert

10. Custom Metrics can have which of the following scopes?

(select all answers that apply)

 Hit
 Product: whatever cost you've applied to each product is summed up
 Session
 User

11. What four parameters can you include with an event hit for reporting?

 Category, Action, Label, Total Events
 Category, Action, Label, Unique Events
 Category, Action, Label, Value
 Event, Category, Action, Label

12. If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

 0
 1
 2
 3