[Google Anlytics Advanced] Assessment L4 - Questions and Answers

1. In Google Analytics, what is “remarketing”?

 When users visit your website for the first time and complete a conversion
When you show users targeted ads to bring them back to your website and encourage a conversion
 When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
 When a user buys an available product from a competitor

2. Which of these are remarketing audiences that you can define?
(select all answers that apply)

 Users who visited a specific page on your website
 Users who played a video on your website
 Users who purchased a product on your website
 Users who visited your store in person

3. What is the maximum duration that a user can be included in a remarketing audience that you’ve defined?

 120 days
 180 days
 365 days
 540 days

4. Which of these may be imported to define a remarketing audience?
(select all answers that apply)

 Pre-defined Segment
 Custom Segment
 Goals
 Channel Groupings

5. What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?

 100 cookies
 1000 cookies
 2000 cookies
 5000 cookies

6. Which of the following groups could you target with Dynamic Remarketing?
(select all answers that apply)

 Users who viewed your homepage
 Users who sign up to your email newsletter
 Users who viewed product detail pages
 Users who abandoned their shopping carts

7. To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?

 The Google Search Center
 The Google Analytics Center
 The Google Merchant Center
 The Google Help Center

8. To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?

 Custom Segment
 Custom Dimension
 Custom Metric
 Custom Report