[GAB] 3rd Quiz Answers (Google Analytics for Beginners)

1. What setting must be enabled to view data in Demographics and Interests Reports? B

 Content Grouping
 Advertising features
 User permissions on the view
 In-Page Analytics
2. What report would best help identify potential browser issues with website traffic? C

 The Active Users report
 The New vs Returning report
 The Browser & OS report
 The Source/Medium report
3. What report shows whether a website was viewed on mobile devices? D

 The Exit Pages report under “Site Content”
 The Landing Page report under “Site Content”
 The Engagement report under “Behavior”
 The Devices report under “Mobile”

4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? C

 Campaign and Keyword
 Keyword and Ad Content
 Source and Medium
 All of the above

5. Which of these are “sources” in Google Analytics? A, B, C

(select all answers that apply)

 googlemerchandisestore.com
 (direct)
 Google
 Email

6. Which of these are “mediums” in Google Analytics? A, B, C

(select all answers that apply)

 Organic
 CPC
 Referral
 mail.google.com

7. Which of these are channels available in the default Channels report? A, B, C

(select all answers that apply)

 Organic Search
 Direct
 Display
 Device

8. Which report can show how well particular sections of website content performed? B

 Location report
 Content Drilldown report
 Frequency and Recency report
 Top Events report

9. Which report lists the pages of a website where users first arrived? A

 Landing Pages report
 All Pages report
 Exit Pages report
 Pages report under Events

10. Which report should be used to check if users are leaving from important pages on your website? C

 Landing Pages report
 All Pages report
 Exit Pages report
 Pages report under Events