[GAB] 4th Quiz Answers (Google Analytics for Beginners)

1. What are the three different campaign tags that Google Analytics requires for accurate campaign tracking? B

 Medium, Source, and Content

 Medium, Source, and Campaign

 Campaign, Content, and Term

 Source, Content, and Term

2. Which of the following is NOT a standard Google Analytics campaign parameter? A

 utm_adgroup

 utm_source

 utm_medium

 utm_content

3. If you would like to quickly generate campaign tags for tracking, what tool should you use? C

 The Measurement Protocol

 The Segment Builder

 The URL Builder

 The Goal Selector

4. Which of the following is the correct format for a custom campaign parameter added to a URL? B, C

(select all answers that apply)

 www.googlemerchandisestore.com/?utm campaign=fallsale

 www.googlemerchandisestore.com/?utm_campaign=fallsale

 www.googlemerchandisestore.com/?utm_campaign=fall_sale

 www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which of the following are examples of Goals in Google Analytics?

(select all answers that apply) A, B, D

 Making a purchase

 Signing up for a newsletter

 Completing a successful Google search

 Submitting a contact information form

6. When you create a Goal in Google Analytics, you must set up a funnel visualization. FALSE

 True

 False

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals? D

 /thankyou.html

 /thankyou.php

 /thankyou/receipt.php

 All of the above

8. AdWords lets users advertise on which properties? A, B

(select all answers that apply)

 Google Search

 Google Display Network

 DoubleClick Campaign Manager

 Google AdSense

9. Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs. TRUE

 True

 False

10. Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location? C

 Campaigns

 Keywords

 Bid Adjustments

 Destination URLs