Friday, February 16, 2018

[SEO: Search Engine Optimization] 01. How Search Works

1. Search Engine Optimization is Important

  • Only 5.6% of clicks reach beyond the first page of search results. 
  • The first top 3 keywords on the first page get more than 50% of the total clicks. 
  • If your website is not ranked on the first page, the likeability of a customer finding your brand is very low.
2. Some Definitions

  • SERP(Search Engine Results Page) are the pages that the search engine serves for any given search term or query
  • SEO(Search Engine Optimization) focuses on the process of making changes to the design, content and link structure to improve a website's ranking, and therefore visibility, in search engine's unpaid/organic results
  • SEM(Search Engine Marketing) is where you pay to place a sponsored result(search ad) on the search engine results page


3. How Do Search Engine Work

  • Reading: Search engine robots(i.e. crawlers such as Spider for Google,) crawl and read the text on the web pages
  • Indexing: All page information gets indexed in a large database, using a uniform structure
  • Retrieving: Search engine retrieves info from the index based on keywords searched for and ranks results based on algorithms









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