[Social Media Advertising] 01. Facebook

1. TARGETING OPTIONS ON FACEBOOK

• Locations (by country, state, city, zip code, or the area around your physical business); you can include/exclude certain locations
• Age (define a range)
• Gender (all, men or women)
• Languages Detailed Targeting (demographics, interests, behaviors etc.; browse pre-defined options or search)
• Connections (people who do/don’t like your page)
• Custom Audience (target specific users by uploading contact information, website traffic, app activity, or Facebook engagement)
• Lookalike Audience (target users who are similar to your existing customers or Page fans)

2. BUDGET & SCHEDULE

• Budget: Choose between a Daily or Lifetime Budget for your Ad Set
• Schedule: Run ads continuously or with a set start and end date 
• Advanced Options: 
• Optimize Ad Delivery (for Clicks, Impressions or Reach) 
• Bid Amount (Automatic or Manual [Facebook recommends bid range]) 
• When You Get Charged (Impressions, Clicks or Actions) 
• Ad Scheduling (run ads all the time or limited to certain weekdays/times) 
• Delivery Type (Standard or Accelerated, i.e., as quickly as possible) 

From udacity DMND Nanodegree