Hub & Spokes Model
Hub: central to your content
Facebook content:
1. keep it short
2. use big, beautiful images
3. share exclusive content
4. respond to customers
5. tie your content to special events/ holidays
6. post for the right audience
7. posting on your page is about quality - not quantity
8. finally, avoid being overly promotional
- maybe change up your cover photos regularly
- use calls to action
- let customers know you're responsive
- use fun images
- use video
- run contests
- list job openings
- engage with quizzes
- custom tabs
- live videos through Facebook Live
Instagram Content:
1. encourage the audience to use name/hashtag
2. create contests
3. partner with influencers
4. re-gram photos
5. use creative hashtags
6. use compelling descriptions to accompany your pictures
7. use your bio space
Twitter Content:
1. keep it short
2. use visuals
3. incorporate hashtags
4. ask questions and run polls
5. curate and connect
6. seize the moment: live moments
7. match your tone to your brand & pay attention to trending hashtags
Youtube Content:
1. Post high-value content
Social Media Advertising Links
Facebook Pixel: https://www.facebook.com/business/help/952192354843755
All types of FB ads: https://www.facebook.com/business/learn/facebook-create-ad-basics/
Instagram Ads: https://www.facebook.com/business/help/976240832426180/
Twitter ads: https://business.twitter.com/en/help/campaign-setup/advertiser-card-specifications.html
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