Thursday, March 29, 2018

[Google Analytics] 01. Google Analytics Basics

[Measure & Optimize]

 You are provided with the javascript code to track the activity on the page
-> Sends relevant data to GA to be measured

SDK: Software Development Kit
Easy to integrate
-> for Android/ iOS

Google Tag Manager: easy to control and implement different google tags(i.e. GA tags, Google AdWords tag, Double Click tags and so on)

Basic Principles in Google Analytics
1) collection
2) processing
3) configuration: filters
4) reporting: google analytics interface
at

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