[Email Marketing] 01. Email List Generation

Building an email subscriber list

• Add an email contact form on your company website
• Collect email at the time of purchase or after the sale
• Encourage sign-up by promising a discount or invitation to special events
• Use Search Ads, Display Ads, Social Ads to send customers to your email contact form directly

Contact Form should: 
1) be short
2) ask for name and email
3) explain your intent
4) clear call to action ( subscribe/ sign up for our weekly newsletter)

Contact form best practices checklist

• Collect email address
• Collect first and the last name to help you personalize email
• Avoid asking for unnecessary information
• Be clear that email will be used for marketing communications
• Be short - the shorter the form the better
• Include a clear call to action like 'Subscribe' or 'Sign-Up'

Opt-in Process: need to actively confirm that they want to receive emails

Steps to creating a confirmed opt-in process for email: 
1. Potential customer gives their name and email address on a contact form
2. Company sends email to the potential customer to confirm email address
3. Customer opens the email and confirms their email address

CAN-SPAM:
- requires marketers to offer subscribers an opt-out link
- applies to all commercial email messages, which the law defines as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”

SPAM: emails that you don't want and didn't ask for
Spam laws and opting-out: 
- about 50% of email traffic is spam
- it is illegal to send SPAM
- SPAM is an email that you do not want and did not ask for
- Marketers cannot send email without someone's consent
- Be sure to include an opt-out optin on every email

Reasons to avoid sending spam!

• Your Internet Service Provider can terminate your internet service
• Your website hosting company can shut down your website
• SPAM is annoying - you can lose customers
• You can get blacklisted and the mail service can refuse to send your messages

MailChimp: https://mailchimp.com