[Google Analytics] 02. Evaluate Conversion

[Definitions in Google Analytics]

Conversion
A completed activity, online or offline, that is important to the success of your business.
Examples: completed sign-up for your email newsletter, a purchase, a download etc.

A conversion can be a macro conversion or a micro conversion.
A macro conversion is typically a completed purchase transaction A micro conversion is a completed activity that indicates that the user is moving towards a macro conversion.

Goal
A configuration setting that allows you to track the valuable actions, or conversions, that happen on your site or mobile app. Each time a user completes a goal, a conversion is logged in your analytics account

Goal Completions
The total number of conversions, or the total number of visitors who have completed all steps defined as part of this goal.

Goal Value
The Value produced by goal conversions on your site. This value is calculated by multiplying the number of goal conversions with the value you assigned to each goal

Goal conversion rate
The sum of all individual goal completion rates. It is the percent of sessions that resulted in a goal completion.

Total Abandonment rate
The rate at which goals were abandoned. Defined as total abandoned funnels divided by total goal starts.