[Search Engine Optimization] 05. Site Audit

An SEO audit can help you uncover opportunities to improve your ranking in search engines. This is a guide to help you identify weaknesses and take actions that will directly impact your SEO performance. An SEO audit is useful to conduct at the beginning of a new campaign or on a quarterly basis.

SEO Audit Checklist:

1. On-Site Optimization

Keywords and Content:

▢ Pages contain unique, substantial, and informative content; you have at least 100 words on your site

▢ Page content includes primary keyword phrases

▢ Page ranks for head and tail keywords and for branded and non-branded keywords

Technical Structure:

▢ Pages contain unique and optimized title tags including brand names under 75 characters

▢ Pages contain informative and concise meta descriptions under 160 characters

▢ URLS are clean, descriptive, and under 100 characters

▢ Images include relevant, clear Alt Tags that incorporate target Keywords

▢ Site structure has home navigation links to category pages and category pages link to product pages

▢ Internal linking exists throughout the site (at least 2 - 10) and there is clear, concise anchor text within each page

▢ Site speed is good

2. Off-Site Optimization

Backlink Analysis:

▢ Ensure backlinks are relevant and from high domain authority sites

▢ Diversify backlink sources and ensure equitable backlink distribution across site

3. Miscellaneous

▢ Homepage and landing pages optimized for mobile

▢ Regularly perform test to identify number of pages indexed