[Search Engine Optimization] 03. Tags and Site Structure

Meta tags: 
pieces of text that get put inside the HTML code of a website

[Best Practices of SEO]

Be sure to: 

Include clear title tags

• Create unique title tags for each page
• Accurately describe the page’s content
• Use brief, but descriptive titles
• Title tag: 
  <title> this is title! </title>
  - tells search engines what the content on the page is all about
  - It is the title that will be displayed on the search engine results page

Provide a Meta Description tag

• Use unique description tags for each page
• Summarize the key information per page
• Write high quality and concise description

Fill in the image and video blanks

• Add descriptive captions
• Use Alt Tags
• Use descriptive file names
• Provide a transcript or summary of video content

Clearly structure your URL

• Use descriptive URLs, with words, not numbers and symbols
• Use a directory structure for your URL

URL(Uniform Resource Locator): 

1. http:// : the protocol
2. store.: subdomain
3. example.: domain
4. com/: top-level-domain
5. topics/subtopics/: folders or paths
6. descriptive-product-name: page
7. #top: named anchor

- make URL readable by humans

- make URLs descriptive and concise

OK Example:

http://www.mydomain.com/blog/articles/world-famous-autonomous-car-found-in-san-francisco-near-union-square

Better Example:

http://www.mydomain.com/blog/article/autonomous-car-SF

- Use Keywords

- Use a directory structure

Example: http://www.udacity.com/nanodegree/plus

✔ Domain

✔ Folder/Paths

✔ Page

Ensure a cohesive site structure

• Develop a directory structure schematic for your site, starting with the home page
• Ensure there is no orphaned content on your site

*A visual guide to keyword targeting and on-page SEO:

https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

*Browseo
http://www.browseo.net/

*Meta and title tags best practices:
https://webmasters.googleblog.com/2007/09/improve-snippets-with-meta-description.html

* Google's SEO guide:
https://support.google.com/webmasters/answer/7451184?hl=en