[GoogleAnalytics Advanced] Assessment L1 - Questions and Answers

1. If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. 

True

 True

 False

2. What does Google Analytics call a URL that passes parameters of useful information for reporting?

B

 A data stream

 A hit

 A dimension

 A metric

3. When does the tracking code send a pageview hit to Google Analytics?

D

 Every time a user clicks a video

 Every time a user adds an item to a shopping cart

 Every time a user searches on your website

 Every time a user loads a webpage with embedded tracking code

4. When does the tracking code send an event hit to Google Analytics?

B

 Every time a user performs an action with pageview tracking

 Every time a user performs an action with event tracking

 Every time a user adds an event to their calendar

 Every time a user makes a reservation on a booking site

5. What does Google Analytics use to differentiate new and returning users?

(select all answers that apply) 

A, C

 A browser cookie

 Artificial intelligence

 A randomly-assigned unique identifier

 A sequential unique identifier

6. What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

B, C

 Analytics will inform the user that they need to set a new Analytics cookie

 Analytics will not be able to associate user behavior data with past data collected

 Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

 Analytics will recognize users when they return

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

B

 True

 False

8. You can change the default 30 minute session timeout in Google Analytics

TRUE

 True

 False

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

 Data Import

 Browser cookies

 The Networking protocol

 The Measurement Protocol

10. If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?

1

 1

 2

 3

 4

11. Which of these are Goal types in Google Analytics?

(select all answers that apply)

A, B,C,D

 Destination

 Duration

 Pages/Screens per session

 Event

12. If data is excluded from a view using a filter, it may be recovered within thirty days.

FALSE

 True

 False

13. Which of these scopes could you use for dimensions and metrics?

C

 Event-level, session-level, or transaction-level scope

 Location-level, duration-level, or user-level scope

 Hit-level, session-level, or user-level scope

 Event-level, duration-level, or transaction-level scope

14. What is the order of steps when defining a measurement plan?

A

 Business objectives > key actions > KPIs

 KPIs > key actions > business objectives

 Key actions > KPIs > business objectives

 Business objectives > KPIs > key actions

15. In a measurement plan, what are macro-conversions?

A

 The main actions you want users to take on your website that accomplish your business goals

 The secondary actions users take on your website that lead up to main actions

 The metric data you use to measure business success

 Keyboard shortcuts for tasks in Google Analytics