Tuesday, February 6, 2018

[Social Media Marketing] 02. Implement & Monitor Campaigns

1. Set up tools to help you monitor
Connect your social accounts via tools like e.g. Hootsuite

2. Monitoring Social Media Channels
- check your accounts
- respond to comments
- address customer issues

3. Social Media & Customer Service
Assess whether you should use social media for customer service: 
- evaluate tenor of the comments
- are customers bringing up technical issues?
- are questions answerable with links to info?
- when are your customers most active?
Keep content and customer service account separate

 4. Monitoring Tips
- Respond and engage
- Think beyond comments, likes and shares
- Clean up spammy content
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